Social media assets

What it is for

Start with the post someone will see on their phone. Can they read it? Is the crop doing anything useful? Does the date survive when the image gets small? Settle those questions before making twenty sizes.

These layouts cover posts and profile images across several channels. The green areas are placeholders for your artwork. Choose the channels you need, check their current specifications, and build the editable versions in your own design app.

Tools, in order

Here is where each tool helps. Use an equivalent you already work with if it fits the task and your project’s access requirements.

1. 01

   Before production

   Notion · A versioned project folder

   List the channels and placements actually needed. Verify current requirements, approved copy, dates, and rights before making anything.

   Carry forward A placement list with approved inputs.

2. 02

   During production

   Figma · Claude, ChatGPT, or Grok

   Approve one representative design before adapting the set. Give the assistant a bounded adaptation brief, not permission to rewrite the message or invent missing copy.

   Carry forward Editable variants tied to one approved direction.

3. 03

   Before publishing

   Browser and accessibility checks · A versioned project folder

   Inspect every crop and headline at phone size. Check filenames, dimensions, destination links, and any platform-specific overlays.

   Carry forward A checked export set and contact sheet.

Review the work with partners

We make and revise the work with Claude, ChatGPT, or Grok, then put selected versions on our Studio project pages for partners to review. Check the preview before sharing it. You can do the same with a private prototype or shared document; use a workspace that can access the files you need.

Name the version, say what changed, and ask the question you need answered. Keep feedback with that version and discuss conflicting requests before making the next changes. Confirm approval separately, and keep confidential work in a restricted space.

Delegate the routine work

Adapt an approved layout to a named batch, or use scripts for exact resizing and naming.

Choose the visual direction and approve copy before multiplying formats; a generated export is not permission to post.

Sequence prompts, then delegateChoose a model for the design task

How to use it

1. Choose the formats in your brief and check the destination requirements.
2. Gather the approved copy, brand files, and licensed images. Use the production prompt as a checklist or paste it into your assistant.
3. Keep editable masters in your design app. Export the files, open them, and review the actual result before publishing or sending it to a supplier.

Expected output

One page of client social assets, five channels, exact formats.

Production formats

Original visual templates and mockups. Green areas mark where artwork goes; they are not finished client assets. Confirm current platform or print specifications before delivery.

LinkedIn no longer offers Stories. Its vertical canvas below is a video planning reference. See LinkedIn’s notice.

Plan and produce the selected assets

Copy this into your preferred assistant with the approved brief, or use it as a checklist in your design app. Choose only the formats you need. It does not create files until you run it in a tool that can do so.

Prepare social media assets for the project below.

Project: [name]
Audience and purpose: [who this is for, and what they should understand or do]
Approved brand reference: [logo files, colors, fonts, voice and examples]
Approved copy: [text, claims and links]
Selected formats: [choose from the reference list below]
Current specifications: [platform or print supplier's dated requirements]
Working app: [your design, image-editing or document app]
Output folder: [a folder you can access]
Reviewer: [name]

First list the source files, required formats and missing inputs. Do not invent approvals, claims or specifications. The reference dimensions are planning examples; resolve conflicts against the current destination requirements before producing anything.

Build an editable master for each selected format. Place approved artwork in the intended live area, keep essential content clear of crop and interface overlays, and use licensed fonts and images. For photo mockups, match perspective and light; do not mistake a mockup for a print-ready production file. Ask the supplier for bleed, color profile, resolution and finishing requirements.

Export only the agreed files into the chosen folder. If your tool cannot create or export a file, say so and provide the exact manual steps; do not claim that it exists.

Review each export at its intended viewing size. Check spelling, crop, readability, dimensions, brand consistency, rights and file names. Record unresolved issues and ask the reviewer to approve the set before publishing or sending it to a supplier.

Return a manifest: filename | format | dimensions | editable source | review status. Include a short note explaining how to edit and re-export the work.

Reference formats:
- LinkedIn: Landscape post, 1200 × 627
- LinkedIn: Square post, 1200 × 1200
- LinkedIn: Portrait, 1080 × 1350
- LinkedIn: Carousel tile, 1080 × 1080
- LinkedIn: Vertical video study, 1080 × 1920
- LinkedIn: Company cover, 1128 × 191
- LinkedIn: Personal banner, 1584 × 396
- TikTok: In-feed, 1080 × 1920
- TikTok: Cover, 1080 × 1920
- X (Twitter): Landscape, 1600 × 900
- X (Twitter): Square, 1080 × 1080
- X (Twitter): Header, 1500 × 500
- X (Twitter): Card, 800 × 418
- Facebook: Landscape, 1200 × 630
- Facebook: Square, 1080 × 1080
- Facebook: Stories, 1080 × 1920
- Facebook: Cover, 820 × 312
- Facebook: Event cover, 1920 × 1005
- Instagram: Feed square, 1080 × 1080
- Instagram: Feed portrait, 1080 × 1350
- Instagram: Feed landscape, 1080 × 566
- Instagram: Stories, 1080 × 1920
- Instagram: Reels, 1080 × 1920
- Instagram: Carousel tile, 1080 × 1080

Leave the next person enough to work with

Write down what was decided and why, with links to the notes or examples behind it. Keep the open questions alongside the decisions. Someone joining the project should be able to tell which is which without asking you.

Project: [name]
Input sources: [references and permission]
Approved decisions: [choice, rationale, owner]
Assumptions: [what remains untested]
Open questions: [question, owner, due date]
Acceptance checks: [observable pass/fail criteria]
Next step: [person or workflow]
Approval: [name, date, version]

Before you move on

• Can someone who was not in the room understand the result?
• Are claims supported by evidence, with uncertainty labeled?
• Has the responsible person approved the decisions—not just received the document?
• Have you removed private information and checked rights to any assets?

If the summary says something was agreed and you cannot find that agreement in the notes, ask the person who decides before carrying it into the next task.