Advertising assets

What it is for

An ad has very little time to explain itself. Decide what someone should understand and where they should go, then see whether the copy and image still do that at the size you are buying.

The examples below cover search, display, and social placements. Work from the media plan, keep the claims consistent with the landing page, and check the destination's current specifications before export. You do not need a full set of formats for a campaign that uses three.

Tools, in order

Here is where each tool helps. Use an equivalent you already work with if it fits the task and your project’s access requirements.

1. 01

   Before production

   Notion · A versioned project folder

   Match the media brief to current placement specifications and the landing page. Attach support for each factual claim.

   Carry forward A placement, copy, and evidence matrix.

2. 02

   During production

   Figma · Claude, ChatGPT, or Grok

   Develop one direction against the approved claim, then adapt it to the booked placements. Keep copy changes visible to the campaign owner.

   Carry forward Draft ads with versioned copy and artwork.

3. 03

   Before trafficking

   Browser and accessibility checks · A versioned project folder

   Check landing-page consistency, legibility, export requirements, and links. Keep creative approval separate from platform acceptance and the media buy.

   Carry forward An approved creative package for the named placements.

Review the work with partners

We make and revise the work with Claude, ChatGPT, or Grok, then put selected versions on our Studio project pages for partners to review. Check the preview before sharing it. You can do the same with a private prototype or shared document; use a workspace that can access the files you need.

Name the version, say what changed, and ask the question you need answered. Keep feedback with that version and discuss conflicting requests before making the next changes. Confirm approval separately, and keep confidential work in a restricted space.

Delegate the routine work

Produce size variants from a checked master and compare copy against the approved text.

Claims, audience choices, budget, and permission to launch need the responsible people.

Sequence prompts, then delegateChoose a model for the design task

How to use it

1. Choose the formats in your brief and check the destination requirements.
2. Gather the approved copy, brand files, and licensed images. Use the production prompt as a checklist or paste it into your assistant.
3. Keep editable masters in your design app. Export the files, open them, and review the actual result before publishing or sending it to a supplier.

Expected output

A complete ads set on one page, sized for the buy.

Production formats

Original visual templates and mockups. Green areas mark where artwork goes; they are not finished client assets. Confirm current platform or print specifications before delivery.

Plan and produce the selected assets

Copy this into your preferred assistant with the approved brief, or use it as a checklist in your design app. Choose only the formats you need. It does not create files until you run it in a tool that can do so.

Prepare ads for the project below.

Project: [name]
Audience and purpose: [who this is for, and what they should understand or do]
Approved brand reference: [logo files, colors, fonts, voice and examples]
Approved copy: [text, claims and links]
Selected formats: [choose from the reference list below]
Current specifications: [platform or print supplier's dated requirements]
Working app: [your design, image-editing or document app]
Output folder: [a folder you can access]
Reviewer: [name]

First list the source files, required formats and missing inputs. Do not invent approvals, claims or specifications. The reference dimensions are planning examples; resolve conflicts against the current destination requirements before producing anything.

Build an editable master for each selected format. Place approved artwork in the intended live area, keep essential content clear of crop and interface overlays, and use licensed fonts and images. For photo mockups, match perspective and light; do not mistake a mockup for a print-ready production file. Ask the supplier for bleed, color profile, resolution and finishing requirements.

Export only the agreed files into the chosen folder. If your tool cannot create or export a file, say so and provide the exact manual steps; do not claim that it exists.

Review each export at its intended viewing size. Check spelling, crop, readability, dimensions, brand consistency, rights and file names. Record unresolved issues and ask the reviewer to approve the set before publishing or sending it to a supplier.

Return a manifest: filename | format | dimensions | editable source | review status. Include a short note explaining how to edit and re-export the work.

Reference formats:
- Google Ads: Search, Text
- Google Ads: Medium rectangle, 300 × 250
- Google Ads: Large rectangle, 336 × 280
- Google Ads: Leaderboard, 728 × 90
- Google Ads: Large leaderboard, 970 × 90
- Google Ads: Billboard, 970 × 250
- Google Ads: Half page, 300 × 600
- Google Ads: Wide skyscraper, 160 × 600
- Google Ads: Mobile banner, 320 × 50
- Google Ads: Large mobile, 320 × 100
- Google Ads: YouTube landscape, 1920 × 1080
- Google Ads: YouTube Shorts, 1080 × 1920
- Google Ads: Responsive 1.91:1, 1200 × 628
- Google Ads: Responsive 1:1, 1200 × 1200
- Google Ads: Responsive 4:5, 1080 × 1350
- Instagram ads: Feed, 1080 × 1080
- Instagram ads: Portrait, 1080 × 1350
- Instagram ads: Stories / Reels, 1080 × 1920
- The rest: Facebook landscape, 1200 × 628
- The rest: Facebook square, 1080 × 1080
- The rest: Facebook stories, 1080 × 1920
- The rest: LinkedIn single image, 1200 × 627
- The rest: LinkedIn square, 1080 × 1080
- The rest: TikTok in-feed, 1080 × 1920

Leave the next person enough to work with

Write down what was decided and why, with links to the notes or examples behind it. Keep the open questions alongside the decisions. Someone joining the project should be able to tell which is which without asking you.

Project: [name]
Input sources: [references and permission]
Approved decisions: [choice, rationale, owner]
Assumptions: [what remains untested]
Open questions: [question, owner, due date]
Acceptance checks: [observable pass/fail criteria]
Next step: [person or workflow]
Approval: [name, date, version]

Before you move on

• Can someone who was not in the room understand the result?
• Are claims supported by evidence, with uncertainty labeled?
• Has the responsible person approved the decisions—not just received the document?
• Have you removed private information and checked rights to any assets?

If the summary says something was agreed and you cannot find that agreement in the notes, ask the person who decides before carrying it into the next task.