# Advertising assets

Search-ad examples and display formats for Google and social campaigns.

**TL;DR**

Match the promise, copy, and format to the place the ad will appear. Check current platform limits and review the real exports. Tiny unreadable text does not become persuasive because we paid to show it.

Status: Working reference

## Before you start

For: Designers and campaign producers

Use when: A media plan has defined which placements are being bought.

Bring: Approved claims, landing page, brand assets and placement specifications.

Leave with: A reviewed set of copy and creative matched to the media plan.

## Worked example (fictional)

A fictional scheduling tool advertises fewer booking steps. Attach evidence to that claim, match the landing-page wording and export only the sizes in the buy.

## Check the result

Confirm claims, destination links and placement specifications before trafficking.

## Limitations

Generating assets does not publish or purchase ads. Platform approval is separate.

An ad has very little time to explain itself. Decide what someone should understand and where they should go, then see whether the copy and image still do that at the size you are buying.

The examples below cover search, display, and social placements. Work from the media plan, keep the claims consistent with the landing page, and check the destination's current specifications before export. You do not need a full set of formats for a campaign that uses three.

## Method

1. Choose the formats in your brief and check the destination requirements.

2. Gather the approved copy, brand files, and licensed images. Use the production prompt as a checklist or paste it into your assistant.

3. Keep editable masters in your design app. Export the files, open them, and review the actual result before publishing or sending it to a supplier.

A complete ads set on one page, sized for the buy.

## Handoff

Record the input sources, decisions, assumptions, owner and acceptance checks. Have the responsible person approve the record before downstream automation.

## Tools, in order

### Before production

[Notion](https://www.notion.com/) · A versioned project folder

Match the media brief to current placement specifications and the landing page. Attach support for each factual claim.

Carry forward: A placement, copy, and evidence matrix.

### During production

[Figma](https://help.figma.com/hc/en-us/articles/15145852043927-Create-and-manage-variables) · [Claude](https://claude.ai/), [ChatGPT](https://chatgpt.com/), or [Grok](https://grok.com/)

Develop one direction against the approved claim, then adapt it to the booked placements. Keep copy changes visible to the campaign owner.

Carry forward: Draft ads with versioned copy and artwork.

### Before trafficking

[Browser and accessibility checks](https://www.w3.org/WAI/test-evaluate/preliminary/) · A versioned project folder

Check landing-page consistency, legibility, export requirements, and links. Keep creative approval separate from platform acceptance and the media buy.

Carry forward: An approved creative package for the named placements.

### Review the work with partners

We make and revise the work with Claude, ChatGPT, or Grok, then put selected versions on our Studio project pages for partners to review. Check the preview before sharing it. You can do the same with a private prototype or shared document; use a workspace that can access the files you need.

Name the version, say what changed, and ask the question you need answered. Keep feedback with that version and discuss conflicting requests before making the next changes. Confirm approval separately, and keep confidential work in a restricted space.

For this method: Does each version support the same claim and lead to a page that delivers on it?

### Delegate the routine work

Produce size variants from a checked master and compare copy against the approved text.

Keep with a person: Claims, audience choices, budget, and permission to launch need the responsible people.

[Sequence prompts, then delegate](https://noord.dev/polder/delegating-with-prompts)

[Choose a model for the design task](https://noord.dev/polder/choosing-design-models)

Source: https://noord.dev/polder/ads

Public working material from Noord. Third-party code, fonts and assets retain their own licenses. Publication does not imply a license to redistribute third-party material.

## Complete source reference

```json
{
  "slug": "ads",
  "name": "Ads",
  "summary": "Google Ads, Instagram ads, and the rest of a normal ads set, one workflow, one page.",
  "title": "Ads",
  "subtitle": "Search is written. Display, social, and video are green live areas at the booked size. Fill them and the set is ready to traffic.",
  "promptTitle": "Plan and produce the selected assets",
  "promptNote": "Copy this into your preferred assistant with the approved brief, or use it as a checklist in your design app. Choose only the formats you need. It does not create files until you run it in a tool that can do so.",
  "prompt": "Prepare ads for the project below.\n\nProject: [name]\nAudience and purpose: [who this is for, and what they should understand or do]\nApproved brand reference: [logo files, colors, fonts, voice and examples]\nApproved copy: [text, claims and links]\nSelected formats: [choose from the reference list below]\nCurrent specifications: [platform or print supplier's dated requirements]\nWorking app: [your design, image-editing or document app]\nOutput folder: [a folder you can access]\nReviewer: [name]\n\nFirst list the source files, required formats and missing inputs. Do not invent approvals, claims or specifications. The reference dimensions are planning examples; resolve conflicts against the current destination requirements before producing anything.\n\nBuild an editable master for each selected format. Place approved artwork in the intended live area, keep essential content clear of crop and interface overlays, and use licensed fonts and images. For photo mockups, match perspective and light; do not mistake a mockup for a print-ready production file. Ask the supplier for bleed, color profile, resolution and finishing requirements.\n\nExport only the agreed files into the chosen folder. If your tool cannot create or export a file, say so and provide the exact manual steps; do not claim that it exists.\n\nReview each export at its intended viewing size. Check spelling, crop, readability, dimensions, brand consistency, rights and file names. Record unresolved issues and ask the reviewer to approve the set before publishing or sending it to a supplier.\n\nReturn a manifest: filename | format | dimensions | editable source | review status. Include a short note explaining how to edit and re-export the work.\n\nReference formats:\n- Google Ads: Search, Text\n- Google Ads: Medium rectangle, 300 × 250\n- Google Ads: Large rectangle, 336 × 280\n- Google Ads: Leaderboard, 728 × 90\n- Google Ads: Large leaderboard, 970 × 90\n- Google Ads: Billboard, 970 × 250\n- Google Ads: Half page, 300 × 600\n- Google Ads: Wide skyscraper, 160 × 600\n- Google Ads: Mobile banner, 320 × 50\n- Google Ads: Large mobile, 320 × 100\n- Google Ads: YouTube landscape, 1920 × 1080\n- Google Ads: YouTube Shorts, 1080 × 1920\n- Google Ads: Responsive 1.91:1, 1200 × 628\n- Google Ads: Responsive 1:1, 1200 × 1200\n- Google Ads: Responsive 4:5, 1080 × 1350\n- Instagram ads: Feed, 1080 × 1080\n- Instagram ads: Portrait, 1080 × 1350\n- Instagram ads: Stories / Reels, 1080 × 1920\n- The rest: Facebook landscape, 1200 × 628\n- The rest: Facebook square, 1080 × 1080\n- The rest: Facebook stories, 1080 × 1920\n- The rest: LinkedIn single image, 1200 × 627\n- The rest: LinkedIn square, 1080 × 1080\n- The rest: TikTok in-feed, 1080 × 1920",
  "groups": [
    {
      "id": "google",
      "name": "Google Ads",
      "intro": "Reference layouts for Google Ads. Select the placements you need and confirm their current requirements before export.",
      "specs": [
        {
          "id": "g-search",
          "name": "Search",
          "size": "Text",
          "w": 600,
          "h": 220,
          "kind": "search",
          "note": "Three headlines, two descriptions, visible URL."
        },
        {
          "id": "g-300-250",
          "name": "Medium rectangle",
          "size": "300 × 250",
          "w": 300,
          "h": 250
        },
        {
          "id": "g-336-280",
          "name": "Large rectangle",
          "size": "336 × 280",
          "w": 336,
          "h": 280
        },
        {
          "id": "g-728-90",
          "name": "Leaderboard",
          "size": "728 × 90",
          "w": 728,
          "h": 90
        },
        {
          "id": "g-970-90",
          "name": "Large leaderboard",
          "size": "970 × 90",
          "w": 970,
          "h": 90
        },
        {
          "id": "g-970-250",
          "name": "Billboard",
          "size": "970 × 250",
          "w": 970,
          "h": 250
        },
        {
          "id": "g-300-600",
          "name": "Half page",
          "size": "300 × 600",
          "w": 300,
          "h": 600
        },
        {
          "id": "g-160-600",
          "name": "Wide skyscraper",
          "size": "160 × 600",
          "w": 160,
          "h": 600
        },
        {
          "id": "g-320-50",
          "name": "Mobile banner",
          "size": "320 × 50",
          "w": 320,
          "h": 50
        },
        {
          "id": "g-320-100",
          "name": "Large mobile",
          "size": "320 × 100",
          "w": 320,
          "h": 100
        },
        {
          "id": "g-yt",
          "name": "YouTube landscape",
          "size": "1920 × 1080",
          "w": 1920,
          "h": 1080
        },
        {
          "id": "g-shorts",
          "name": "YouTube Shorts",
          "size": "1080 × 1920",
          "w": 1080,
          "h": 1920
        },
        {
          "id": "g-r191",
          "name": "Responsive 1.91:1",
          "size": "1200 × 628",
          "w": 1200,
          "h": 628
        },
        {
          "id": "g-r11",
          "name": "Responsive 1:1",
          "size": "1200 × 1200",
          "w": 1200,
          "h": 1200
        },
        {
          "id": "g-r45",
          "name": "Responsive 4:5",
          "size": "1080 × 1350",
          "w": 1080,
          "h": 1350
        }
      ]
    },
    {
      "id": "instagram-ads",
      "name": "Instagram ads",
      "intro": "Reference layouts for Instagram ads. Select the placements you need and confirm their current requirements before export.",
      "specs": [
        {
          "id": "iga-sq",
          "name": "Feed",
          "size": "1080 × 1080",
          "w": 1080,
          "h": 1080
        },
        {
          "id": "iga-port",
          "name": "Portrait",
          "size": "1080 × 1350",
          "w": 1080,
          "h": 1350
        },
        {
          "id": "iga-story",
          "name": "Stories / Reels",
          "size": "1080 × 1920",
          "w": 1080,
          "h": 1920
        }
      ]
    },
    {
      "id": "rest",
      "name": "The rest",
      "intro": "Reference layouts for The rest. Select the placements you need and confirm their current requirements before export.",
      "specs": [
        {
          "id": "fba-land",
          "name": "Facebook landscape",
          "size": "1200 × 628",
          "w": 1200,
          "h": 628
        },
        {
          "id": "fba-sq",
          "name": "Facebook square",
          "size": "1080 × 1080",
          "w": 1080,
          "h": 1080
        },
        {
          "id": "fba-story",
          "name": "Facebook stories",
          "size": "1080 × 1920",
          "w": 1080,
          "h": 1920
        },
        {
          "id": "lia-land",
          "name": "LinkedIn single image",
          "size": "1200 × 627",
          "w": 1200,
          "h": 627
        },
        {
          "id": "lia-sq",
          "name": "LinkedIn square",
          "size": "1080 × 1080",
          "w": 1080,
          "h": 1080
        },
        {
          "id": "tta-feed",
          "name": "TikTok in-feed",
          "size": "1080 × 1920",
          "w": 1080,
          "h": 1920
        }
      ]
    }
  ]
}
```