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A path through the work

Make decisions usable

Turn a conversation into a brief, explicit decisions and a reliable handoff.

Before you start

Choose one real project and identify who can approve decisions. Gather what you already know, note what is missing, and remove private information from shared examples. Follow the steps in order, or start with the part you need.

What you will leave with

A reviewed decision record that a person or workflow can act on without guessing.

  1. Brand workshop

    Exercises for agreeing on a brand’s character, voice and visual direction.

  2. Marketing workshop

    Align audiences, messages and channels before planning campaigns.

  3. Integrated workshop

    Bring brand, product, operations and marketing decisions into one program.

  4. Workshop write-up workflow

    Turn workshop notes into a decision record, directions and next steps.

    Manual guide available · automation in development

Check the handoff

Can the next person explain the decision, find the source, and check the result? If not, fill in what is missing before starting the next step.